As founder, I bring a range of experiences and carefully selected team members to provide you added value with every project. My experience includes serving as web marketing manager for an independent book publisher (Health Communications, publisher for 15 years of the Chicken Soup for the Soul series) and several years as a journalist and editor with various media, including Gannett news before transitioning to Internet content, including websites. I was also a principal in a profitable interior design and home furnishings store for more than ten years. My passions include reading and hiking.
2001 – Present
Providing strategic content and narratives, including blog posts, white papers, articles, newsletters, social media management, press releases, corporate bios, SEO, websites and more.
Web Marketing Manager
HCI Books (Health Communications)
February 2007 – February 2009 (2 years 1 month)
Part of core team that re-designed and re-launched two websites, b-to-b and b-to-c over 18 months for non-fiction book publisher; managed web content, polls, promotions, story contests; affiliate programs, web promotions, social media, Google Analytics, PPC campaigns, email marketing campaigns; Initiated and implemented policies and procedures for best practices and consistent branding.
VP Web Content & Technology; Board member
October 2001 – Present
Internet presence for ITWomen.org, website, newsletters, social media.
The Education Fund
February 1999 – March 2000 (1 year 2 months)Miami-Dade County
Supported all aspects of fund raising, including grant writing, proposals, concept papers, letters and reports; researching new sources of revenue, managing fund raising database, reporting on fund raising activities to the Board of Directors and representing the Fund at various community events.
Contracted by Brevard County Human Services to create story narrative and flow for an 88-page federal grant application for a $2.9 million revitalization plan for a neighborhood east Central Florida.
Harcourt Brace Textbook Division
June 1997 – December 1997 (7 months) Orlando, Florida
Short term contract to line edit and proofread manuscripts for completeness, consistency, grammar, logic, clarity and adherence to style manual. Verify references and bibliographies. Temp project.
Space Coast Press
May 1996 – October 1996 (6 months) Brevard County, Florida
Coordinate coverage, edit articles, layout pages, approve final proofs for 28-page tabloid-size weekly.
Certificates, Training, Conferences,
Content Strategy for Professionals, Certificate, Northwestern University 2016
Advanced Technical Writing, Brevard Community College
Certified E-Mail Marketing Professional, by Marketing Experiments 2009
E-Mail Marketing Summit, International, Marketing Sherpa, 2009
Southeast Nonprofit Marketing Conference, 2009
Certificate, Advanced Search Engine Marketing, SFIMA, 2008
Book Marketing 6-week course, with author and book marketing consultant M.J. Rose, 2008
Certified Internet Webmaster (CIW), 2006
University of Florida
B.A. cum laude, English Literature – Mass Communications/Journalism
Activities and Societies: Sigma Delta Chi
24 post graduate credits in Secondary Education
Included internship teaching English at middle school.
Technology, Environment, Women's Issues, News Junkie
ITWomen Charitable Foundation, ITWomen “MVP” of the Decade, 2012
Certificate of Appreciation, Academy of Information Technology, 2006