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FTC Guides on Blog Endorsements

May 18, 2013 Christine Zambrano Leave a comment

Guidelines from the Federal Trade Commission that became effective in 2009 affect advertisers, merchants, bloggers and social media marketers. The…

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Filed under: blogs, endorsements, FTC

Google Algorithm Targets Web Content Piracy

September 10, 2012 Christine Zambrano Leave a comment

It is more important than ever to create original content for your sites.  Wholesale copying and pasting another’s writing or…

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Author Awarded Damages for Spiteful Inaccurate Book Review

August 7, 2011 Christine Zambrano Leave a comment

A recent court ruling in London set the bar higher for book reviewers who give spiteful or damning reviews. A…

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Filed under: authors, books, lawsuits

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