Writing Irresistible Email Subject Lines
Last blog I wrote about the exceptional email subject lines produced by iMedia. I’m following up with some resources for inspiration and best practices on eMail Subject Lines: Article on eMail subject lines by Brian Clark, founder of Copyblogger and co-founder of Scribe SEO software. How Subject Lines Affect Deliverability by Robert Meisel. Good Subject [...]
Crafting Killer eMail Subject Lines, iMedia Shines
The Holy Grail of email marketing is the killer subject line. Volumes have been written on the importance of that small string of text. The subject line must break through jaded, overloaded, over-emailed recipients with an irresistible call to Open, using key terms, all within a space far tinier than a Tweet. I was inspired [...]
Facebook Changes Make Page Admin Easier
Hurray! Facebook is finally offering options for notification and posting identity that will make life a bit easier for Page administrators. Instead of “Manage Pages” under your Account, you will now see “Use Facebook as Your Page.” This option gives you the flexibility to interact with the other areas of Facebook as a Page (as [...]
AdWords URL Rule Makes Subdirectory Titles Even More Important
Google recently changed its AdWords URL policy to automatically lowercase the domain URL of your ad’s landing page. Google claims mandating lowercase URLs for everyone levels the playing field and yields better click-through rates anyway, according to its tests. Not all merchants and marketers agree. CapitalizingEachWord.com made capitalizingeachword.com instantly more readable to consumers scanning Google [...]
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