Facebook just rolled out a new Subscribe option that will give you more choices about the type of updates you want (or don’t want) to see in your News Feed from Friends. It will also allow you to ‘subscribe’ to public updates from people who are not your Facebook Friends. The new Subscribe button is [...]
Ordinarily I write on the ways social media can be used to spread your message, market your service, products, or books. But I have run across a truly great piece by Joellyn (Joey) Sargent, president of BrandSprout Social Media. While she makes social media her business, a situation recently impelled her to write this open [...]
Nonprofits looking for new and creative ways to encourage donations should keep Jonathan Stark’s free Starbucks coffee experiment on social sharing in mind for the future. As a marketing experiment, Stark let people download his Starbucks card to buy free coffee, asking them to keep purchases to $3.00. For the most part, they did, although [...]
A recent court ruling in London set the bar higher for book reviewers who give spiteful or damning reviews. A High Court in London awarded author Sarah Thornton £65,000 in damages to compensate her for a single slashing review of her non-fiction book on the art world, according to FT.Com The case turned on the [...]
Every year book bloggers get a chance for recognition and awards during Book Blogger Appreciation Week. This year’s celebration of book blogs occurs Sept. 12 – 16, 2011. Unlike previous years, registration now requires a Twitter account or Google ID. You can still register to participate — even if your blog is only one day [...]